Living Beauty is here to be your voice of reason–we know what works and what doesn't. We're here to share our secrets and guide you on your beauty journey. Have a look around and know that we're here to help.

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  • Though our values may shift and adapt with us over time, we will always be guided by a kind of code.

  • In a nutshell, here’s what we’re all about –

  • Value 1
    We’re here to guide you on your beauty journey—and we have the tools and experience to do it.

    Because we started as a wholesaler and educator, as professionals working with professionals, we have a demonstrated track record of being a trustworthy, knowledgeable partner.

  • Value 2
    We’re driven by insatiable curiosity.

    Our curiosity and enthusiasm for all things beauty and skincare may occasionally cause us to geek out over products, brands and innovations. (Sorry, not sorry.) We know that beauty is ever evolving and that there’s always something new to learn.

  • Value 3
    Every single product and brand we share, we share for a reason.

    We’re passionate about every single product we promote. We recognize that not every product is for every person, but we want to help find the right product for you.

  • Value 4
    And on that note: We’re an inclusive brand that supports and encourages individualism.

    We understand that everyone’s beauty needs and wants are unique. That's why personalization lies at the heart of our business, and it's reflected in the content and advice we offer.

  • Value 5
    Each one of our brands has a story.

    Our products are useful and effective. Sometimes these products are cool and buzz-worthy, but being on trend isn’t what motivates us.

  • Value 6
    We share the best of the best.

    In other words, we strive to share the best products, the most practical skincare or beauty routines, and the most experienced, educated, and skilled professionals to guide you throughout your beauty journey.

  • Value 7
    The products and brands we share work.

    Ask us why we choose to represent any of our brands and we’ll tell you a story—there is a real purpose for every single one.

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