Beauty is all about the experience; it comes as no surprise, then, that some of the industry’s biggest names are taking their turn as hoteliers. Here are four hotels born out of the beauty world, all of which offer an unforgettable stay. 

The Maker, Hudson, N.Y.

After selling a majority stake of their New York-based natural-beauty brand Fresh to LVMH, founders Lev Glazman and Alina Roytberg decided to look upstate for greener pastures. In 2020, they opened The Maker, an intimate 11-room hotel housed in an 1800s carriage house, a Georgian mansion and a Greek-revival building. With an old-world bohemian aesthetic that fuses elements from the belle époque, art deco and mid-century eras, the hotel’s furnishings and decor are primarily vintage, resulting in a warm and inspiring stay. Glazman and Roytberg have since expanded the Maker concept into a complete lifestyle brand with a focus on fragrances inspired by travel fantasies—like a love affair or a moment of complete freedom—that guests can savour long after checkout.

Les Sources de Caudalie, Bordeaux, France

Nestled among the leafy vineyards of the 600-year-old Château Smith Haut Lafitte, this five-star hotel and spa is all about reconnecting with the terroir. With Les Sources de Caudalie, brand founders Mathilde and Bertrand Thomas realized their dream of opening the world’s first vinotherapy spa, where hot-spring water is used alongside Caudalie’s signature resveratrol-rich vineyard extracts. Built in 1999, the hotel boasts whimsical rooms that bring your French-countryside fantasies to life, as well as two Michelin-starred dining rooms, where chefs serve vegetables grown on the property’s small farm. 

The George, Montclair, N.J.

Faced with a non-compete clause after selling her namesake beauty brand to Estée Lauder, makeup maven Bobbi Brown turned her creative eye to the once forgotten Georgian Inn in Montclair, N.J., just a hop, skip and a jump west of New York City. She and her husband, Steven Plofker, painstakingly restored the 1902 building, which features incredible design details like a double staircase in the lobby and a panelled library. Each of the 31 rooms has its own distinct look and feel that infuses modern style into the inn’s historic bones. To complete the experience, Brown hand-picked items from a selection of partner brands to outfit the hotel, including appliances from Smeg, hair tools from Dyson and mattresses and bedding from Casper. 

Vermelho, Melides, Portugal

Christian Louboutin made a name for himself with his iconic red-soled heels before branching into cosmetics with the most luxurious nail polishes in 2014. Earlier this year, he put his magic touch on hospitality when he opened Vermelho, a hotel located in the quiet village of Melides, just over 100 kilometres south of Lisbon. Each of the 13 rooms is unique, with features like private balconies, original frescoes on the walls and luxurious soaker tubs. The maximalist decor pays homage to Louboutin’s Egyptian and French background through an eclectic mix of elements like parquet flooring, hand-painted tiles and artworks hand-selected by the designer. A naturally heated outdoor pool is surrounded by colourful gardens created by landscape architect Louis Benech, whose green thumb has also tended to Versailles, while the spa offers a mix of facials, massage and body treatments as well Ayurvedic rituals.