The psychology behind surrounding ourselves with beautiful products—and why form and function always win.

With the advent of the “shelfie”, beauty products went from being tucked away in the medicine cabinet to becoming an object of desire on display. Who hasn’t lusted after a beautiful Diptyque glass candle that’s been transformed into a makeup brush holder? Or an iconic bottle of Chanel No 5, which is so beautiful it holds a place in the permanent collection at the MoMA? 

It’s not just a matter of keeping up with the Joneses—wanting to be near beautiful things is in our biology. Studies have revealed that the sight of an attractive product can trigger the part of the brain that governs hand movement. It’s instinctual to reach out to touch attractive things, and using products in pretty packaging makes it easier to be consistent in our routines. Plus, the investment in high-quality products usually includes a delightful user experience, whether that’s through a pleasing colour, an attractive shape or a well-chosen font. 

From skincare to hair care and nail care, here are some of our all-time favourite products to admire. 

TOP SHELF

Biologique Recherche Creme Splendide (50 ML), $139

Biologique Recherche Serum Collagene Originel (30 ML), $210

Manta Healthy Hair Brush, $45

MIDDLE SHELF

Manicurist Complete Serum (15 ML), $20

Olverum Pure Radiance Facial Oil (15 ML), $112

Biologique Recherche Serum ISO-Placenta (30 ML), $166

Biologique Recherche Serum Oligo-Proteines Marines (30 ML), $130

Manicurist Cuticle Softener  (15 ML), $20

LOWER SHELF

Biologique Recherche Lotion P50T (250 ML), $130

Adipeau Active Face Cream (50 ML), $120

Biologique Recherche Lait S.R. (250 ML), $72

LOVESEEN CATE LASH, COMING FEBRUARY 2024